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ARTIST
TITLE
Why Frets? 2083
FORMAT
BOOK/USB

LABEL
CATALOG #
MP 070BK MP 070BK
GENRE
RELEASE DATE
1/26/2024

This publication combines an artfully designed book (designed by Martin Stiehl) and a USB-Stick with high-quality audiovisual recordings of the three parts of the project. The book offers an introduction to the project as a whole but also expands it with articles from the past and the future (co-written by Marko Ciciliani and Nicolas Trépanier), as well as a link to online content. Published by MILLE PLATEAUX (MP70) and Galerie der Abseitigen Künste, 2023. Why Frets? consists of three works -- an audiovisual performance, a mixed-media installation and a performance-lecture -- that illuminate different aspects of this fictional history of the electric guitar from various angles. The story is based on speculative fabulation -- a deliberate reinvention of the past. Rather than pursuing the idea of creating novelties as an envisaging of the future, speculative fabulation and the rewriting of history proceed from an examination of the conditions under which society and culture arrived at their present state. In this way, the three individual works -- Why Frets? - Downtown 1983, Why Frets? - Tombstone, and Why Frets? - Requiem for the Electric Guitar -- complement each other in the sense of transmedia storytelling: Each is a self-contained entity, but taken as a whole, the three works shed different lights on the electric guitar, focusing on aspects such as technocultural developments, inscriptions of gender, and social values.