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ARTIST
TITLE
Hologram
FORMAT
CD
LABEL
CATALOG #
LL 013CD
LL 013CD
GENRE
RELEASE DATE
4/1/2014
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For their third full-length release, Belgian dance act The Subs decided to make a pop album with heartfelt soul, filmic French retro-futurism and crisp beats. Hologram is an album that displays many moods and styles and sees The Subs working together with both renowned international vocalists and underground singers and rappers: Colonel Abrams, Selah Sue, Jean-Pierre Castaldi, Jay Brown and Danny Greene. With two albums under their belt, Jeroen De Pessemier (David Newtron) and Wiebe Loccufier (DJ Tonic) have been touring around the world -- London, Barcelona or Sydney, Tomorrowland, Bestival, Lowlands, Les Eurockéennes -- you name it. Some major changes took place within the band over the past years. In 2012, songwriter/frontman Jeroen De Pessemier moved to London, absorbing new musical influences there like the UK garage and house revival. After the release of their second album Decontrol (LL 009CD), Wiebe Loccufier started producing beats and evolved from DJ into producer. Finally, by recruiting Hadrien Lavogez, The Subs got themselves a genuine multi-instrumentalist with an incredible knack for melody. This whole new dynamic pushed The Subs towards a more pop-based sound for Hologram. "Trapped" is a rendition of the 1985 street-smart R&B hit by Colonel Abrams. Urged by that other colonel, their good friend Mon Colonel of the Liège-based squad The Party Harders, The Subs invited the legendary American singer to Belgium to re-record his vocals. In the end, the original acapella got cleared after all, but Colonel Abram's visit to Belgium wasn't entirely unnecessary: he left The Subs with some good stories. Another international icon who paid a visit to the Subs studio is French actor Jean-Pierre Castaldi: one might know this veteran of cinéma from the Astérix movies. Castaldi is the deep, warm voice that you hear on "Concorde," an upbeat retro-futuristic track that is both an ode to the supersonic wonder of 20th century technology and a love song. Deep emotions are laid bare on the bouncy "Live in a Dream" (Selah Sue) and the dreamy, trip-hoppy "Fly" (London-based Jay Brown). Jay Brown is actually VV Brown's talented younger sister: a singer-songwriter that Jeroen discovered during an open mic night in London. Brown can also be heard on the tracks "27," "Under My Skin," "Cling to Love," "The Hand" and "Hologram." This album is brimming with energy, but the dark dance-punk of the previous record has been traded for a much more soulful vibe. Wiebe: "From hip-hop to UK house, we absorbed a lot of influences, but this is still Subs-music." "The Bottle" features a monologue by Danny Greene, an underground grime artist Jeroen bumped into in London, and the track is philosophical, naïve, arrogant, hilarious and funky at the same time. Hologram is The Subs' most accessible and experimental record to date. Housed in an amazing holographic digipack + booklet.
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